How To Customer Service Strategy

It does not matter whether a retailer offers "the best products" available in the retail industry, when dissatisfied customer prevails or, absolutely no customers are present to purchase them. Customers, without whom retailers crumble, are the most important asset to any retailer. It is highly recommended that CSRs are to be tended as one's paramount strategy to attain a valued and flourishing business.

As soon as a customer enters a retail store the look and feel strikes pronto. The bright lightings and warm colors affect the customer's perception creating an instant impact on their minds; consequently building an emotional relationship between them and the store. A pleasant store design, that enables to find merchandise conveniently, and helpful employees, who promptly focus on their needs, are the factors that intensify customer's shopping experience. By paying keen attention to visual factors retailers could increase the value of their merchandises and services offered.

Following the visual factors is a most influential aspect, which is how well customers are treated by retail employees. Retail employees are the face of a retail organization. Since they are the first contact, their approach, behavior and ability to build a rapport will decide upon the brand image. Customer complaints lets retailers to interact with customer and can acquire detailed information about services and products. Few of common customer complaints are:

1. Lying about products and being dishonest: Customers expects to be treated fairly

2. Rude, harsh and disrespectful employee treatment: Employees need to regard customers with respect

3. Long waiting line at checkout: Customers like to wait a short time, not for hours

4. Ignorant employees: Employees who do not bother to respond, who seem annoyed at request or who are not well informed about products, irks customers

5. Employees with misplaced priorities: Employees who attend to their personal needs and keep the customers waiting, angers customers

Customers tend to react emotionally over service problems. Retailers need to let them vent their anger without interruption. They need to be patient and respond sympathetically. Handling customer complaints is an opportunity to retailers to fix service oriented problems.