With the socialization of the internet, it is really easy to target a specific niche of people and gain new customers without them physically being at your business location. Social media has made it possible for businesses to grow locally and around the world, while not having to leave the comfort of your favorite office chair.
Of course, meeting in person is just as important because it will allow you to build a whole other level of trust in your relationships that often isn't possible online. That is why trade shows and conventions are a popular way for small and large businesses to market their products or services.
So, how can you integrate social media into your trade show display booth? Here are a few ideas to help get your social media campaign off the ground and increase traffic to your trade show exhibits.
Embed Social Feeds On Your Site
It should be easy for anyone to find your Facebook posts and latest tweets on Twitter by inserting them on the home page of your site. If you have specific hash tags near your Twitter feed that include the name of your company or event is important. This will allow you to track what people are saying about you and your display stand and engage with those people.
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